WHAT’S IN THE CSS PARTNER REPORT?

• Market overview: Google CSS Partners
• Top 5 CSS Partners per country
• Top 3 CSS Partners per shopping category
• PPC Trends, Experts, News Sources & Events
• Framework for Shopping Advertisers
• Description of CSS partner types

What advantage does a Google CSS partner offer?

By using a Google CSS partner, you can save up to 20% on your CPC bid as Google Shopping applies a margin. This allows you to achieve a better position in the advertisement space and to receive more impressions. To give you an example, with a margin of 20%. From a bid of 1 euro, only €0,80 goes into the auction. While using a Google CSS partner, the full euro goes into the auction.  

The advantage using this Google CSS bid discount

– Better position of your ads
– More revenue with the same ROAS target
– Better efficiency when you increase the ROAS target

Self-service Google CSS, managed or outsourced

Do you advertize with shopping campaigns yourself, or does the CSS do this for you? In the latter case, the CSS partner could manage your private campaigns or even deploy your private campaigns on your behalf and settle with you based on an agreed compensation model (usually CPC/CPS).

Premium CSS Partners receive more support from Google. From our customers, we learned that there are major differences between CSS partners. What if you have a question or want to test a new function, how does the CSS partner deal with this? Make sure to choose an experienced CSS partner.

Countries of CSS partners

The CSS program is currently active in 21 countries. Not all partners are active within all 21 countries. Only 15 Premium CSS partners are active in all the countries.

The initial purpose of this data was to gain better market insights ourselves, therefore the source of the data is 100% independent. Now we share it with the market to achieve more transparency and insight.

Is this research valid?

On the first page, you can find our research method. We analyzed over 22 million shopping ads to make it an independent report. We are always open to feedback to make the report even more detailed.

Where can you use the Google CSS benefit?

Google’s CSS program is available in all 21 countries participating in the program: Belgium, Denmark, Germany, Finland, France, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Austria, Poland, Portugal, Romania, Slovakia, Spain, the Czech Republic, Sweden, Switzerland, and the United Kingdom. Availability depends on your CSS partner.